Hi, I'm Mollie.

I'm a versatile marketer based in Birmingham, AL.

I'm a jack of all trades
(and have mastered a few).

Content Marketing

I'm an experienced content engine builder, with the tactical ability to create articles, blogs, white papers, case studies, videos, websites, and more. I've also led highly effective content teams that produce hundreds of content pieces per year. For one company in a competitive industry, within 1.5 years our content strategy led to a Gartner ranking of "Top 20 Most Searched" brands.

INBOUND LEAD GENERATION

I use my expertise in content and marketing automation to create highly effective inbound lead generation systems, with results that include 65% of total sales originating from inbound leads.

SEO/SEM

Through SEO optimization of content, I've consistently produced year over year organic traffic growth of more than 300%. By using SEO best practices, I've also been able to drive more effective and efficient SEM strategies, increasing click-through rates from 0.013% to 1.45% and reducing cost per click by 60% in a highly competitive vertical.

Product Marketing

I've successfully adapted to and communicated the value of products across a diverse array of markets. In one healthcare-focused vertical, analysis showed that product marketing support impacted 88% of closed deals.

Selected Works

I believe that, whether you're leading a team or serving in a more tactical role, it's important for any marketer to have the technical and creative abilities necessary to execute on strategy. Below are some examples of digital and physical products and systems I've created over the last several years.

Sales Brochure

I designed the brochure for TutuTix, an online dance recital ticketing service, to be eye-catching, concise, and effectively convey the new service to dance studio owners. TutuTix grew to become the largest dance recital ticketing vendor in the U.S.

Area

Print Design, Marketing Materials

(Self) Promotional Video

I can write, create, and produce videos. Here's an example of an admittedly cheesy, but very effective video that landed me a great job.

AREA

Video Storyboarding, Scripting, Production

Website and Content Creation

Most of my marketing jobs have involved creating a website or refreshing its design, as well as building a content library to generate inbound leads. I design websites with a responsive, mobile-first sensibility, and optimize them to become effective lead machines.

Area

Content Creation, Web Design, SEO, Marketing Automation

Get in touch.

Do you have a marketing need? I can help.

Start the conversation by connecting with me on LinkedIn.

Connect with Mollie via LinkedIn